On Facebook

Digital Outreach (DO) is about embracing engaging ways to connect with one’s adult children, one’s children, one’s grandchildren, one’s great grandchildren, etc. –> where they are.

How will Facebook, along with the website & other Social Media platforms, DO through engagement:

• • Help members and guests of the congregation stay connected, participate in discussions or devotions, etc.
  • Discover and engage in conversation about important topics in the community.
    • • Tag FB people, businesses, and/or churches in posts for wider distribution and engagement (i.e. it can appear on their FB timeline; notifies and offers them chance to see post).
      • Follow other people and pages that are important and related to the congregation and community.

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• • Distribute encouraging and inspirational quotes and images, offering something for guests and members to “take away”.

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• • Provide glimpses into the worship life of the congregation through images, super-brief testimonials, photos and testimonials of service activities/events, short quotes from sermons or hymns/songs, etc.
    • • Can create photo albums which provide the sharing of large numbers of photos at once.
      • Tag other FB people, businesses, and/or churches in images for wider distribution (i.e. it can appear on their FB timeline; notifies and offers them chance to see post)

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• • Distribute links for videos or use Facebook’s live streaming.
  • Send people to the website where they can find resources and information which may be of help to them or send them links directly through a post or Facebook Messenger.
  • Share means to submit prayer requests and/or faith/theological questions.

Target audience according to survey from 2015: Facebook tends to appeal to adults, with 47% of its users over the age of 35 – This means the 30-70 age bracket.