On X
Digital Outreach (DO) offers avenues of timely, critical response and engagement, and it promises a real presence to those searching for answers.
How will Twitter, along with the website & other Social Media platforms, DO through engagement:
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- Allows for guests to participate in discussions and devotions, etc.
- Discover and engage in conversation about important topics in the community.
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- Mention other Twitter users (people, businesses, and/or churches) in tweets for wider distribution and engagement (i.e. notifies and offers them the chance to see the tweet).
- Follow other people and pages that are important and related to the community and congregation.
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- Share worship times, upcoming outreach events and other opportunities, and an invitation of welcome (Using a hashtag [#] for a service or event is a great way to see content from a wide variety of people attending and sharing).
- Distribute encouraging and inspirational quotes and images, offering something for guests and members to “take away”.
- Provide glimpses into the worship life of the congregation through images, super-brief testimonials (280 characters), photos and testimonials of service activities/events, short quotes from sermons or hymns/songs, etc.
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- Use hashtags (#) to classify tweets as part of a conversation on a topic or event.
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- Use a volunteer of the week to share short quotes/stories about what God is doing in the community and in the congregation.
- Send people to the website where they can find resources and information which may be of help to them or send them links directly through a post or Direct Message.
- Share means to submit prayer requests and/or faith/theological questions.
Target audience according to survey from 2015: Twitter has over 271 million active users who tend to be younger, with 35% between the ages of 18 and 29 – This means the 21-49 age bracket.